When it comes to the acquisition and retention of top employees, companies are going far beyond the salary. They are beginning to look inward, developing programs focussed on cultivating a positive and empowering environment. Initiatives to build and improve corporate culture are now at the top of the priority list, and big firms are getting creative. I caught up with Shane Green, Author of Culture Hacker, TV Personality, and organizational culture expert to discuss why this aspect of corporate life is a growing topic of discussion, and should be considered of the utmost importance.